Paula Masters is the Vice President for Health Programs in the Department of Population Health for Ballad Health. Prior to coming to the health system, she served as Assistant Dean of Student Services and Director of the Tennessee Public Health Training Center-LIFEPATH at East Tennessee State University (ETSU). She also is a Co-Founder of the Center for Rural and Appalachian Health at ETSU and was with the Tennessee Department of Health for over 7 years before that time. Paula has a doctorate in Community and Behavioral Health, Masters of Public Health in Health Services Administration, and graduate certification in Health Care Management. She has conducted extensive work in the area of health promotion and improvement, social marketing, community mobilization, and community and organizational engagement. Paula has been a very active member of the Tennessee Public Health Association for 14 years, where she has served as both a member and chair of many committees and served as President in 2014.